CostSeg Kev

The Challenge

Cost segregation is complex, technical, and—let’s be honest—perceived as boring. Kevin, on the other hand, is charismatic, sharp, and fearless on camera. The gap: he had no brand, no system, and no content framework to translate expertise into demand.

We needed to:

–> Craft a differentiated personal brand under the CSSI umbrella

–> Turn a technical subject into clear, compelling, high-trust media

–> Build an omnichannel presence that generates inbound interest and bookings

–> Set up the infrastructure for a solo operator to scale efficiently

The Approach

We built a video-first, creator-led brand around Kevin’s personality and credibility. The strategy married strong positioning, clean design, and a media system optimized for discoverability, education, and conversion.

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The Process

Research & Strategy

Audience mapping, pain points, and offer clarity
Keyword research and content pillars tailored to RE investors and CPAs
Narrative angles to make “tax” compelling and actionable

Brand Identity

Custom, hand-drawn logo
Visual system: color, type, grid, and graphic patterns
Brand voice guidelines for short- and long-form content

Channel Architecture

Branded profiles: YouTube, Instagram, Facebook, LinkedIn, TikTok
Cohesive banners, thumbnails, and profile imagery
Optimized bios and descriptions for discoverability and trust

Systems & Infrastructure

Booking funnels, links, and integrations
Custom digital business card for frictionless contact and sharing
Email forwarding and SOPs to operate efficiently as a solopreneur

Media Strategy & Production

Scripting and interview frameworks to simplify complex topics
On-site, full-service production and direction
Repeatable templates for thumbnails, lower-thirds, and motion graphics

The Outcome

Kevin now operates with a fully customized, world-class branding suite and a media system that builds authority and drives demand.

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–> A dynamic website with personalized multimedia from our on-site production

–> All channels optimized for SEO and geo-targeting to improve discoverability

–> Frictionless booking flows embedded across profiles and the digital business card

–> Cohesive visual identity across platforms that signals credibility and consistency

–> Refined bios, descriptions, and content structures that accelerate trust and conversion

–> Operational back-end (email, links, SOPs) to run lean without sacrificing polish

–> Ongoing collaboration: video branding content, short-form edits, client interview series, and lifestyle media that amplifies Kevin’s wit and accessibility

CostSegKev now has a branding foundation and video-based strategy to consistently drive inbound interest, stronger social proof in sales conversations, and a personal brand that makes a technical niche feel approachable—and valuable.