The Setup
Dr. Tyler Goldberg is a leading hip and knee reconstruction surgeon with a bold vision: deliver global-leading surgical care in a boutique, concierge experience in a saturated orthopedic market where patients increasingly research on YouTube before they book. When we met, his digital presence was fragmented, his video library non-existent, and there was no unified system to convert education into appointments through earned media. The mandate was clear—build a modern, physician-led media platform that teaches, differentiates, and drives high-intent patients to book.
The Transformation
We partnered directly with Dr. Goldberg to architect a creator-led brand that feels premium and personal. We established YouTube as the engine, rebuilt the web experience around patient transformation, and coached the doctor on YouTube frameworks on-camera presentation. Then we layered in sales enablement—concierge funnels, clear CTAs, and frictionless booking—to translate attention into action. This wasn’t a facelift. It’s a working platform that compounds.
The Media Engine
Education powers trust—and trust powers conversion. We turned expertise into a repeatable content flywheel: long-form YouTube for depth, Shorts for reach, and on-site embeds that meet patients at each decision point. Coaching, script scaffolds, and tight production ops keep quality high and friction low.
The result: bingeable physician-led education that shortens the path to “I’m ready.”
Systems, Sites, and Experience
We built a multi-site ecosystem that mirrors patient journeys: a flagship surgical site, a concierge program for cash-pay pathways, and a medical tourism hub. Every touchpoint uses video to reduce friction and increase clarity—from expectations and recovery timelines to pricing frameworks and logistics. Behind the scenes, a Creator OS keeps the machine running: SOPs, prompt libraries, thumbnail templates, consent workflows, and a clean media library so the team can publish at a high level, fast.
Multi-site architecture with embedded video on key pages
Frictionless booking across web and social + digital link hub
Compliance-first capture, permissions, and editorial governance
Outcomes
What changed is simple: patient education now happens with Dr. Goldberg, on his channels, in his voice. That shift increased discoverability, created consistent inbound interest, and moved more candidates into premium concierge pathways. Patients arrive informed, confident, and primed to convert—often citing his digital content as the reason they chose him.
High-performance content. Zero compromise.
See the Work
Website: https://goldberghipkneereplacement.com/
Concierge: https://tdgconciergeservices.com/
YouTube: https://www.youtube.com/@goldberghipkneereplacement/videos
What We Delivered
→ Video-first brand system and multi-site ecosystem
→ YouTube strategy, programming, and channel optimization
→ On-camera coaching; script scaffolds; full-service production
→ Thumbnail and motion graphics templates; metadata systems
→ Concierge funnels, CTAs, booking flows, and sales collateral
→ Creator OS: SOPs, prompt library, content workflows, analytics
Client Moments
[IMAGE GALLERY — BTS, clinic, interviews, lifestyle]
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