Eye Clinic of Austin

The Setup

Eye Clinic of Austin has elevated vision care in Central Texas for over four decades. With a new, state-of-the-art Office-Based Surgery (OBS) Suite and premium offerings like EVO ICL, LASIK/PRK, and Light Adjustable Lens (LAL), the practice was ready to scale awareness and patient demand.

The challenge:

Turn clinical excellence into a modern, trust-building digital presence

Educate patients on OBS benefits (comfort, convenience, lower friction) without clinical overwhelm

Showcase premium surgical options and “why us” differentiation

Give physicians media tools that accelerate chairside conversions

No focused video system. No dedicated web pages for signature services. A need for emotionally resonant storytelling that moved patients from consideration to consultation.

The Transformation

We partnered with the Eye Clinic of Austin team to build an integrated media and web foundation that converts:

Targeted video strategy highlighting OBS, LASIK/PRK, and premium IOL options (including LAL)

Dedicated, conversion-optimized web pages inside their existing WordPress framework

A co-launched, SEO-optimized EVO ICL landing page with STAAR Surgical

Patient testimonials and physician-led narratives that demystify procedures and build trust

Sales enablement content physicians use in consults to elevate premium conversions

This wasn’t a cosmetic refresh. It positioned Eye Clinic of Austin as Austin’s leader in office-based eye surgery and premium vision correction—combining clinical rigor with a personal, patient-first experience.

The Media Surge

We captured the people, processes, and proof that set Eye Clinic of Austin apart:

Physician interviews and team features showcasing expertise and bedside manner

Patient testimonials detailing comfort, speed, and clarity of outcomes

OBS story: “No fasting. No IVs. One location.”—a simpler, calmer path to surgery

Service explainers for LASIK/PRK, premium IOLs, and LAL to guide decision-making

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The Process

Research & Discovery

Brand and service audit, competitive scan, and stakeholder interviews to align positioning around OBS leadership and premium procedures.

Brand Collateral

On-brand video thumbnails, social assets, and sales PDFs that bridge web, YouTube, and in-clinic education.

Digital Experience

Leveraged the clinic’s current WordPress site to create dedicated, content-rich pages for OBS and premium services.
Co-launched an SEO-optimized EVO ICL landing page with STAAR Surgical featuring video, testimonials, and clear CTAs.

Content & Story

Produced a library of testimonials, surgical journeys, service explainers, and physician narratives to reduce fear, increase clarity, and inspire action.

Sales Enablement

Equipped physicians—like Dr. Farhan Irshad—with educational videos and media collateral used during consultations to elevate premium IOL conversions.

Production Operations

On-site capture across clinic, surgical suite, physicians, team, and patients to build a consistent media library for ongoing campaigns.

The Outcome

Increased new patient conversions driven by video-first landing pages and service-specific content

Stronger positioning as a leader in Office-Based Surgery in Austin

Premium procedure lift: physicians successfully using videos in consultation to convert patients to premium IOLs (including LAL)

A scalable web and media foundation that continues to fuel awareness, trust, and higher-value cases

Strategic impact: Eye Clinic of Austin now meets patients where decisions are made—online and in the chair—with clear, human-centered content that builds confidence and accelerates action.