Winona Dental

The Setup

Winona Dental Implant Center combines a state-of-the-art surgical center with a small-town, family-like environment—offering in-house implant care, multiple sedation options, and flexible financing, often delivering new smiles in as little as 24 hours.

The challenge:

Efficiently capture a rigorous, multi-step surgical process end to end (IV sedation, extractions and grafting, guided planning, customized implant fabrication, placement, and the reveal).

Turn powerful but complex procedures into simple, trust-building education without clinical overwhelm.

Differentiate on experience: unmatched patient care, cutting-edge imaging and guided surgery, all-in-one-location convenience.

Equip surgeons and staff with consult-ready assets to elevate case acceptance and simplify financial conversations.

No standard “testimonials-only” approach would work. This required multi-day production, a cohesive brand story, and a conversion-optimized web experience mapped to the patient journey.

The Transformation

We partnered with the Winona team to build an integrated media and web foundation that converts:

Targeted video strategy highlighting:

End-to-end implant journeys (consult to reveal) and the life-changing impact on patients.
Technology leadership (CBCT imaging, guided surgery) and sedation experience.
The small-town, family-like culture that lowers fear and builds trust.

Dedicated, conversion-optimized landing experiences within their existing site:

Service pages for single implants, full-arch/All-on-X, sedation, financing, and “24-hour smile” process.
Clear CTAs, FAQs, before/after galleries, and consult scheduling to reduce friction.

YouTube channel overhaul and SEO:

Structured playlists (Patient Journeys, Sedation, Costs & Financing, Technology).
Metadata, thumbnails, and chapters for discoverability and passive lead generation.

Physician-led narratives and patient testimonials that demystify procedures and move patients from consideration to consultation.

Sales enablement content (chairside videos, financing explainers, printed and digital leave-behinds) used in consults to elevate case acceptance.

Ad-ready cuts and hooks for Google, Meta, and YouTube to drive qualified demand.

This wasn’t a cosmetic refresh. It positioned Winona Dental Implant Center as the regional leader in comprehensive implant dentistry—combining surgical rigor with a welcoming, patient-first experience.

The Media Surge

We captured the people, process, and proof behind Winona’s promise:

Patient journeys end to end:

Pre-op and post-op interviews that humanize fears, expectations, and outcomes.
Day-of-surgery capture: IV sedation setup, guided placement, and the life-changing reveal.
Recovery check-ins that show comfort and clarity of results over time.

Team and surgeon stories:

Long-form interviews with Dr. Gert and surgical staff on ethos, standards, and advocacy.
“Small Town Feel. Life-Changing Results.” brought to life through culture and care.

Education that reduces anxiety:

Service explainers for single implants, full-arch, bone grafting, and sedation options.
Financing and timeline breakdowns to make next steps simple.

Technology in focus:

CBCT imaging, guided surgery workflows, and in-house implant customization to build confidence in outcomes.

The Process

We started by listening—interviewing the team, clarifying goals, and mapping the patient journey from first click to consult. Then we built a simple, conversion-focused web experience inside their existing site and a cohesive media plan. Over a few focused days on site (with patient privacy front and center), we captured real patient journeys, surgeon and team stories, and clear explainers that reduce fear and show next steps. We turned that library into on-brand pages, thumbnails, and consult-ready videos and leave-behinds that work online and chairside. Finally, we launched with clear calls to action, a search-friendly structure and basic tracking, then iterated with the team to sharpen messages and scale what worked.

The Outcome

Increased qualified implant consultations driven by video-first landing pages and a structured YouTube presence.

Stronger positioning as the local leader in comprehensive, in-house implant care with a welcoming, small-town ethos.

Higher case acceptance: physicians and staff using consult-ready videos to explain sedation, process, and financing with clarity.

Scalable media and web foundation that continues to fuel awareness, trust, and premium case growth across ads, organic search, and referrals.

Strategic impact: Winona now meets patients where decisions are made—online and in the chair—with clear, human-centered content that builds confidence and accelerates action.