Summit Eye Care

The Approach

We partnered with Summit Eye Care to launch a video-first strategy rooted in authenticity and expertise. Through dedicated 1:1 coaching and narrative-driven content, we helped their physicians transform into confident, engaging on-camera educators.

Our team established a robust, multi-channel online presence—including patient testimonials, detailed surgical journeys, and educational video series—each crafted to showcase Summit’s clinical acumen and build patient trust.

By teaming up with a trusted digital marketing partner , we scaled this strategy further, positioning Summit Eye Care’s physicians as leaders in premium eye care—and cementing their practice as a recognized authority in premium vision correction.

The Process

Research & Discovery: Performed a comprehensive brand audit, in-depth competitor analysis, and client interviews to clarify the brand’s position and objectives.

Brand Collateral: Designed business cards, letterheads, apparel, channel art, video thumbnails, and a full suite of sales and marketing materials.

On-Camera Direction: Provided structured coaching and hands-on filming sessions to help Dr. Bruns and Dr. Vukich become authentic, confident on-camera communicators.

Story-Driven Content: Developed a content arsenal including testimonials, patient journeys, technology walkthroughs, and educational videos to build patient trust.

Multi-Channel Brand Architecture: Built a connected ecosystem—launching a video-rich website, an optimized YouTube channel, and a cohesive social media identity to position the docs as thought leaders.

YouTube Channel Optimization:Transformed their YouTube channel into a lead-generating content machine—implementing SEO-driven strategies, engaging playlists, and compelling calls-to-action that consistently convert viewers into patients.

Authority Positioning: Produced content that elevates the doctors’ profiles, supporting keynote speaking, global education initiatives, and major media features to enhance credibility and recognition.

The Outcome

After two years of Creator-Led Marketing and Strategic Media:

180% increase in total surgical volume

5× growth in surgical cases

193% boost in premium Light Adjustable Lens (LAL) procedures

Ranked #1 worldwide as provider duo for Light Adjustable Lens technology

Doctors transformed from hesitant to world-class presenters

This partnership is proof of how Strategic Media and Creator-Led Marketing fuel rapid growth in healthcare. By prioritizing authentic video, building on-camera physician confidence, and executing a strong multi-channel strategy, Summit Eye Care achieved dominance in their market. Their story is a powerful model for other providers: with the right media plan, any practice can build trust, spotlight expertise, and accelerate patient engagement

[IMAGE]

From the Client

“Austin and his MedMedia team are a key factor in our practice’s success. Their creativity helped us build a web presence and drive patient volume. Their video productions enhanced patient education about our procedures—directly leading to an increase in new patients. Every stage of working with MedMedia has delivered results, and we’re excited for future growth together.”

Nicholas J. Bruns, O.D., F.A.A.O.

Image of Dr. Bruns